Digital marketing accommodates mainly SEO, Google Ads (Search Engine Marketing), Social Media Marketing, YouTube Ads. It basically involves online brand exposure and eventually selling online.

You need digital marketing because of its affordability, considerably less expensive than other marketing methods. It is mobile accessible. Through digital marketing, you can reach out to your customers when they are using their smartphone for news, social networking, and countless other activities.

The main advantage of digital marketing is that the ROI of digital marketing is much easier to measure while the effectiveness of traditional marketing cannot be easily quantified. Digital marketing is also much more interactive. It allows direct contact with your audience. Traditional marketing, however, is static, and there is no way to interact with the audience.

Digital marketing works by using several different strategies and may serve a different purpose even though they have a common goal. The strategies work together to drive relevant traffic to a business (either online or off) and then convert a one-time visitor into a repeating, loyal customer. Organised campaigns may use any combination of several different strategies.